Top Marketing Tools that You Can Leverage for Your Business Growth

Nowadays, many innovative tools have ushered to give your business an edge. These tools will improve your conversion rate, generate likes, and give you wholesome benefits that costly traditional marketing channels don’t. In this article, we have mentioned the top tools that can fuel your business growth and help scale high or gain momentum.

The traditional ways of business marketing seem to be a matter of the past. Today, businesses are going through a seismic shift and need a kitty of powerful marketing tools to reach their full potential. These tools can help you market your products, create brand identity, engage with customers, and generate more leads. Unlike outdated business tools, they are ever-evolving and cater to the new age of marketing channels. 

So, let’s begin with the top marketing tools that will attract more clients and make your customers more likely to buy your product or service.

Marketing Tools to Improve Your Business Growth

Marketing Automation Tools

Businesses have to deal with repetitive tasks that could be dysfunctional for their productivity. Hence, a good business marketing automation tool could be the choice to bank upon. These tools automate the marketing work, so the marketing departments do not have to deal with everyday tasks like email marketing, social media marketing, and campaign management. 

With these tools, you can: 

• Personalize the marketing campaigns.
• Manually track customer behavior.
• Deeply understand the customer’s needs and offer them services accordingly.
• Engage the customer by sending personalized emails.
• Overall, provide the customer with the best experience.

How do you select a good marketing automation tool for your business?

If you want to generate a steady flow of organic leads, scale up your business income, or nurture quality leads, select a marketing automation tool that provides unique features like customizing the email template, creating automated workflows, and seamlessly syncing CRM and other tools.

The best marketing automation tools

Many marketing automation tools might pique your interest, but the best among them are:

• Sender
• HubSpot
• Many Chat
• Mail Modo
• SendPulse

SEO Tools for Marketing

If you wish to stay at the center of the customer flywheel, you must acquaint yourself with their behavior, pain points, and thinking patterns. Here, SEO tools can help you predict it all.

Imagine you have an amazing website, and you are writing engaging content that hooks the audience and gives them the relevant information they are searching for. But you are not optimizing the website and adding the right keywords; obviously, you will miss the mark. 

The SEO tools and applications can help you select the right keyphrase rather than merely guessing, monitor the competition, and find the keywords that can help you rank highly.

How do you select a good SEO tool for marketing your business?

A good SEO tool should make you conversant with keyword research, SEO audits, competitor analysis, backlink analysis, content optimization, technical SEO, user-friendliness, etc.

The best SEO tools are:

• Google Console – It is the best SEO tool to improve website ranking, generate good organic search results, and inform you of potential issues like sitemaps, broken links, indexation, and crawling reports. 
• SEMRush Tool – It is an all-in-one digital marketing tool that can let you analyze the competitor’s website, compare their backlink profiles, give you an insight into domain authority, provide you with potential link-building opportunities, and track the keyword ranking. This tool will help you to improve your overall organic ranking.

Project Management Tool

The marketing team is an interwoven group of experts, each relying on the other to achieve the goal. For example, digital marketers rely on content and graphic designers to create compelling copy that generates traction and provides a great user experience . 

These things must happen in sequence; otherwise, the team won’t be able to hit the nail, and the overall experience will be distorted. Hence, you need a project management tool to uplift your marketing efforts. These tools would improve collaboration, efficient task management, and time and cost savings.

How do you find the best project management tool for your business?

The best project management tools that can let your business thrive in the cutthroat competition are those that provide a wide range of collaborative working options that cater to your team’s needs and challenges. It should have charts and a user-friendly dashboard that shows your project, ideas, features, and progress reports, from where you can scale up.

Read: How does ERP Software help Improve Order Fulfillment in Your Warehouse?

What is the best project management tool for your business?

Business development has ushered in a row of project management tools for businesses that aim to improve overall productivity, like:

• ClickUp – With it, you can consolidate all your apps, bring your team together, create a centralized window, and, most importantly, simplify your business workflow.
• Trello – it is a simple project management tool that is known for its iconic sticky notes. These notes and boards can be accessed by the project manager, who can even add tags and make changes.

Social Media Marketing Tool

Once reserved for family and friends, it has now become a mandatory business tool. These tools let you thrive in the competition and will catapult your traditional marketing strategies. Video marketing is an amazing tool for your business growth. You can draft the posts, schedule them, create an editorial calendar, report, collaborate, and manage social media accounts through these tools. 

Some tools can help you search for trending hashtags and conversations on social media. With it, you can brainstorm and explore various ideas, learn more about the industry, and stay in sync.

How do you find the best social media tool for your business?

The best social media tool goes beyond likes and comments. It lets you achieve leads, generate conversions, and find the tool that best suits your business. For example, if your business is small, Buffer could be the tool; if it’s huge, HootSuite is the one to bank on.

Which are the best social media tools?

The best social media management tools are:

• Buffer – It is an all-in-one social media kit as an intuitive marketing tool, helping to increase your audience organically. Moreover, it comes with a 14-day free trial. 
• Hootsuite – It is a social media management platform that helps you manage all of your social media accounts from one place. 
• Sprout Social – Social Sprout is a tool that helps you forge and strengthen customer relationships by providing unique CRM features.

Takeaway

The business can grow in strength with pace and strategy with the advent of these efficient marketing tools. You can also add these portfolio tools to make your business stand out in the competition and derive results. 

They will expand your reach to a diverse audience and can be easily tailored for small and medium-sized businesses. Their cohesive features will make you the leader of the pack. So, wait no more and utilize the best-fitted tool to accelerate your business.

Author’s Bio: 

Jigar Agrawal is a Digital Marketing Manager at eSparkBiz Technologies. He is passionate about anything related to Digital Marketing and Trending Technologies. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation